Top Free Shopify Email Marketing Apps to Grow Your Business

Hey there, Shopify store owners! Did you know that email marketing has an astonishing ROI of $42 for every $1 spent? That's not just impressive; it's a game-changer for your business!

With our chosen Email Marketing App, they aren't just about sending emails; they're about creating connections, boosting sales, and building a loyal customer base. Whether you're a seasoned marketer or just starting out, these tools are designed to elevate your game.

Personalized email campaigns that resonate with your audience, automated workflows saving you time, and analytics that offer real insights into customer behavior. All of these lead to increased engagement, higher conversion rates, and a growing bottom line.

Ready to dive in? Let’s explore the top Shopify Email Marketing Apps that can transform your e-commerce strategy. From beginner-friendly platforms to advanced tools loaded with features, find the perfect fit for your business. Keep reading to unleash the full potential of email marketing!

How Shopify Email Marketing Apps Help Your Business?

Personalization at Its Finest: Imagine walking into a party and someone shouts, "Hey, you with the face!" Not very personal, right? Shopify email marketing apps are like that cool friend who remembers your birthday, your dog's name, and that you have a penchant for polka-dot socks. They help tailor your emails so precisely that your customers feel like you're pen pals.

Automated, Yet Not Robotic: These apps are like having a super-efficient robot assistant who still appreciates a good cat meme. They automate the mundane (but crucial) tasks like sending welcome emails, order confirmations, and "We Miss You" messages. Your customers get timely updates, and you get to keep your sanity. Win-win!

Data-Driven Decisions (Not the Boring Kind): Shopify email marketing apps are like having a mini Sherlock Holmes in your team. They dive into the data, analyze customer behavior, and come up with insights that are more useful than knowing the average airspeed velocity of an unladen swallow. This means you're not shooting emails into the dark; you're a data-savvy email sniper.

Abandoned Cart: More Like a Reminder to Finish that Party! These apps turn abandoned carts into opportunities. It's like nudging your customer and saying, "Hey, you forgot your party hat at the checkout!" Often, a gentle reminder email is all it takes to turn "almost bought" into "cha-ching."

A/B Testing: The Spice of the Email Life: Ever wonder if "Hey Hot Stuff" works better as a subject line than "Dear Valued Customer"? Shopify email marketing apps let you test different versions of your emails to see what really tickles your customers' fancy. It's like choosing the right hot sauce for your burrito — some like it mild, others want to feel the burn.

Integrations? Absolutely: These apps play well with others. They integrate with your CRM, social media, and other tools faster than you can say "synergy." This means you can create a unified customer experience as smooth as your grandpa's jazz vinyl collection.

ROI: With email marketing apps, you're not just throwing coins into a wishing well. You're making calculated investments with measurable returns. It's like betting on the horse that always wins; except it's email marketing, and the horse is your well-crafted campaign.

Best Free Shopify Email Marketing Apps Comparison Chart

Hand Pick Best Free Shopify Email Marketing Apps

Mailchimp: Email Marketing

• Rating: 3.5/5
• Launched Date: November 28, 2018
• Works With: QuickBooks Online, Smile.io, LiveChat, PayWhirl, Mixpanel, Yotpo.

In the fast-paced digital age, effective communication with customers is vital for business growth. Mailchimp, a renowned email marketing and automation platform, stands out in this regard.

Known for its user-friendly interface and robust features, Mailchimp has become a go-to choice for entrepreneurs aiming to amplify their brand and business reach.

This is particularly evident with its integration with Shopify, a leading e-commerce platform, making it an indispensable tool for online store owners.

Key Features of Mailchimp

• Enhanced Email Automations: Mailchimp offers advanced email automation capabilities, such as abandoned cart, welcome, and re-engagement emails​​. These automations are crucial in nurturing customer relationships and boosting sales by targeting customers at critical decision-making moments.
• Content Studio Access: Access to Mailchimp's Content Studio allows for seamless reuse of creative assets across channels​​. This feature streamlines the process of creating consistent and visually appealing marketing materials, saving time and maintaining brand integrity.
• AI-Powered Content Optimizer: The AI-powered Content Optimizer in Mailchimp provides intelligent suggestions to enhance your copy and imagery​​. Leveraging AI technology, it helps in crafting compelling and effective marketing messages, thereby increasing engagement and conversion rates.
• Data-Driven Insights: Mailchimp’s platform leverages insights powered by data from millions of campaigns across various industries​​. This feature helps businesses make informed decisions and strategies based on comprehensive market analysis and trends.
• Pre-Built Pop-Up Forms and Landing Pages: Ready-to-publish pop-up forms and landing pages come as a significant time-saver​​. These pre-built templates are designed for quick deployment, enabling businesses to capture leads and customer information efficiently.

Price Plan

Seguno Email Marketing

• Rating: 4.8/5
• Launched Date: December 13, 2018
• Works With: Shopify POS, Shopify Flow, Mailchimp (import contacts and keep status in sync for a smooth transition), Dynamic Banner Suite (grow your subscriber list with our email capture banner), Product Reviews, All Email Popup Apps, Canva, Facebook Leads.

In the dynamic world of e-commerce, effective email marketing is a game-changer for Shopify brands. Seguno Email Marketing emerges as a top contender, renowned for its seamless integration with Shopify.

This platform simplifies email marketing for store owners, allowing them to spend less time on campaign creation and more on business growth.

Seguno stands out with its user-friendly features and comprehensive support, making it an ideal choice for both new and seasoned e-commerce entrepreneurs.

Key Features of Seguno

• Shopify Integrated Email Creation: Seguno offers the unique advantage of creating and automating emails directly from Shopify's admin panel. This integration ensures a streamlined process, enabling users to access their segments, discounts, products, and more without leaving the Shopify environment​​​​.
• Pre-Built Automation Series: The platform provides a library of pre-built automation series, including the coveted 'Back in Stock' restock alerts. This feature is crucial for keeping customers informed and engaged, increasing the likelihood of return visits and purchases​​​​.
• Canva Integration for Email Design: Designing beautiful, engaging emails is made effortless with Canva's integration. This feature allows users to create visually appealing emails in minutes, enhancing the overall aesthetic and effectiveness of their email marketing campaigns​​​​.
• Pop-Up Forms for Subscriber Growth: Seguno's pop-up forms are a powerful tool for converting website traffic into a growing subscriber list. These forms are easy to design and implement, with flexible triggers and placements to effectively target shoppers and drive list growth​​.
• Comprehensive Customer Support: One of Seguno's standout features is its exceptional customer support. The platform offers live chat with real customer support specialists and access to email marketing experts for educational, strategic, and design guidance, ensuring users have the support they need to succeed​​.

Price Plan

Dotdigital Email & SMS Marketing

• Rating: 4.5/5
• Launched Date: February 18, 2020
• Works With: Shopify Flow, Instagram, Facebook, Google Ads, Gorgias, LoyaltyLion, Yotpo.

In today's competitive e-commerce landscape, effective multi-channel marketing is essential. Dotdigital Email & SMS Marketing, an advanced data platform built for Shopify, is revolutionizing how brands engage with their customers.

Known for its seamless data synchronization and intuitive tools, Dotdigital empowers businesses to create personalized customer experiences across various communication channels.

Key Features of Dotdigital

• Unified Data Platform: Dotdigital stands out with its ability to sync customer data from all channels, creating a unified source of truth. This feature allows for a more comprehensive understanding of customer behavior and preferences, enabling targeted and effective marketing strategies​​.
• Advanced Email Marketing: The platform excels in delivering smart, personalized, and engaging email marketing messages. Its capabilities in crafting tailored emails help businesses connect with their audience more effectively, driving both engagement and conversions​​.
• Data-Driven Marketing Automation: Dotdigital's marketing automation is not just about sending emails; it's about automating entire data-driven lifecycle marketing campaigns. This automation ensures that each customer receives relevant and timely communications, enhancing the overall customer journey​​.
• SMS Marketing: In addition to email, Dotdigital offers SMS marketing, allowing businesses to deliver time-sensitive updates and broadcast marketing messages via SMS. This adds an extra layer of immediacy and personalization to the customer communication strategy​​.
• AI-Enhanced Copywriting with WinstonAI: The incorporation of WinstonAI, Dotdigital's AI engine, is a game-changer. It helps interpret data quickly and enhances copywriting, ensuring that the messaging is not only data-driven but also engaging and relevant to the audience​​.

Ablestar Email Reports

• Rating: 5/5
• Launched Date: November 16, 2017
• Works With: N/A

For Shopify store owners, staying updated on store performance is crucial, and Ablestar Email Reports offers a convenient solution.

This app simplifies store management by delivering comprehensive sales, customer, and order data directly to your inbox. Whether you prefer daily, weekly, or monthly updates, Ablestar keeps you informed and ready to make data-driven decisions.

Key Features of Ablestar

• Regular Email Sales Reports: Ablestar provides daily, weekly, and monthly email sales reports, ensuring you always have up-to-date information about your store's performance. This feature allows for consistent monitoring and timely decision-making​​.
• Inventory and Top-Selling Products Insights: The app offers insights into top-selling products and current inventory levels, helping you manage stock more effectively and understand sales trends​​.
• Multi-Store Sales Aggregation: For owners of multiple Shopify stores, the Professional Plan enables the aggregation of sales data across all stores into a single report, providing a holistic view of business performance​​.
• White-Label Reports: Ablestar allows for white-labeling of reports, enabling you to include your brand or agency’s logo and colors. This feature is particularly useful for maintaining brand consistency in your communications​​.
• Customizable Report Options: The app offers customizable options for report delivery, including the ability to choose which metrics to include, ensuring that you receive the most relevant information for your business needs​​.

Price Plan

Tiny Email Marketing

• Rating: 4.7/5
• Launched Date: December 8, 2021
• Works With: Shipstation, Mailchimp, Quickbooks, Facebook Ads, Google Ads, Judge me.

In the ever-evolving world of e-commerce, email marketing remains a cornerstone of successful customer engagement. Tiny Email, a robust and innovative email marketing tool, is making waves in this space, especially for Shopify store owners.

Powered by AI and designed for ease of use, Tiny Email enables businesses of all sizes to create personalized, impactful email campaigns. From automated smart email automation to a wealth of customizable templates, Tiny Email offers a range of features to boost sales and customer engagement.

Key Features of Tiny

• AI-Powered Email Messaging: Tiny Email introduces tiny Einstein, a suite of tools powered by OpenAI, which revolutionizes email marketing by generating AI-crafted subject lines and content. This innovative feature can significantly enhance open rates, ensuring that your emails not only reach your audience but also capture their attention​​.
• Automated Personalization Engine: The platform’s AI-driven marketing manager offers groundbreaking email personalization. Tiny Email utilizes your data to create custom messaging segments, tailoring each communication to resonate perfectly with your brand and audience. This personalization extends to identifying loyal customers and re-engaging dormant ones, maximizing the impact of your campaigns​​.
• Simple Yet Powerful Email Construction: Tiny Email's interface is designed to be user-friendly, allowing you to easily build emails that are both effective and engaging. Whether you're segmenting audiences, crafting targeted messages, or grouping loyal customers, the platform simplifies these processes while offering powerful capabilities​​.
• Comprehensive Analytics: Understanding the impact of your marketing efforts is crucial, and Tiny Email offers rich, real-time analytics. Track sales and revenue through URL-based attribution without the need for manual tracking links, giving you a deeper understanding of your campaign's effectiveness and areas for improvement​​.
• Extensive Library of Designer Templates: With access to the world's largest library of designer email templates and a powerful drag-and-drop editor, Tiny Email makes it easy to create visually stunning emails. The platform also includes interactive elements like countdown timers, forms, and surveys to boost engagement, along with dynamic and reusable product modules​​.

Price Plan

SALESmanago

• Rating: 5/5
• Launched Date: May 28, 2021
• Works With: N/A

SALESmanago is transforming the landscape of e-commerce marketing through its customer data platform and marketing automation tools.

Specially designed for Shopify platforms, SALESmanago provides a 360-degree view of customer activities, enabling businesses to craft impactful, data-driven marketing campaigns.

This platform is a choice for eCommerce marketing teams looking to effectively grow their businesses and foster deeper customer relationships.

Key Features of SALESmanago

• Comprehensive Customer Data Integration: SALESmanago integrates seamlessly with Shopify, allowing businesses to transfer customer and transactional data for use in targeted marketing campaigns. This integration ensures a thorough understanding of customer behavior and preferences​​.
• Advanced Contact Data Management: The platform offers detailed data management capabilities, including tracking contacts who register or make purchases, managing newsletter subscriptions for transparent consent management, and using tags for precise segmentation​​.
• Insightful Transactional Analytics: With SALESmanago, businesses can gain valuable insights into customer transactions and behaviors. This includes understanding external events like cart and purchase activities, which are crucial for creating effective marketing strategies​​.
• Diverse Pricing Plans: SALESmanago provides various pricing plans, catering to different business needs. From a basic plan that includes email marketing and pop-ups to advanced plans offering AI predictions and omnichannel workflows, there's a solution for every stage of business growth​​.
• 360-Degree Customer Profiling: The platform's higher-tier plans offer comprehensive features like 360-degree customer profiling, live chat, revenue attribution analytics, and advanced AI personalization engines, enabling businesses to craft highly personalized customer experiences​​.

Price Plan

DialogInsight: Email marketing

• Rating: 0/5
• Launched Date: September 27, 2022
• Works With: Salesforce, Dynamics.

DialogInsight stands out in the realm of email marketing with its all-in-one marketing platform, specifically tailored for creating hyper-personalized omnichannel campaigns.

This powerful tool harnesses customer data and product catalog information from online stores to craft and automate various interactions.

From welcoming new customers to promoting new products and managing referral programs, DialogInsight does it all, enhancing customer engagement and conversion rates.

Key Features of DialogInsight

• Real-Time Data Synchronization: DialogInsight ensures real-time synchronization of customer data and products in a single database, providing a comprehensive and up-to-date view of customer interactions and preferences​​.
• Dynamic Audience Segmentation: With dynamic segmentation capabilities, DialogInsight allows for personalized messaging, ensuring that each communication is tailored to the specific needs and behaviors of different customer segments​​.
• Automated Scenario Planning: The platform offers automated scenario planning, triggered in response to specific events. This automation ensures timely and relevant customer interactions, enhancing the overall efficiency of marketing campaigns​​.
• Omnichannel Campaign Orchestration: DialogInsight excels in orchestrating omnichannel campaigns, including email, SMS, push notifications, and pop-ups. This approach ensures a consistent and engaging customer experience across various communication channels​​.
• Smart Dashboard for Campaign Performance: The platform provides intelligent dashboards for visualizing campaign performance. These dashboards offer insights into the effectiveness of marketing efforts, helping businesses to optimize their strategies for better results​​.

Price Plan

Rivet

• Rating: 0/5
• Launched Date: March 8, 2023
• Works With: N/A

Rivet presents a unique approach to email marketing and CRM by focusing on fan management. This innovative platform assists Shopify store owners in identifying and engaging their top fans through exclusive content and perks, fostering robust, monetizable fan communities.

Rivet integrates seamlessly with Shopify, offering a comprehensive view of fans' behaviors and purchase histories to craft targeted marketing campaigns.

Key Features of Rivet

• Fan Management and CRM Integration: Rivet excels in discovering top fans and integrating this information into its CRM system. This integration allows for a complete understanding of fans' behaviors and purchase histories, essential for creating effective marketing strategies​​.
• Personalized Customer Engagement: The platform enables direct, personalized outreach to fans, turning them into loyal customers. This approach is crucial for building strong, engaging communities around your brand​​.
• Targeted Marketing Campaigns: Rivet's ability to create targeted marketing campaigns based on comprehensive fan data helps in driving sales and increasing revenue, making the most of customer engagement and loyalty​​.
• Email Marketing Tool with Email Builder: Rivet provides an email marketing tool complete with an email builder, allowing for the creation of customized emails that effectively reach different customer segments​​.
• Customer Segmentation: The platform offers customer segmentation based on purchase activity, enabling more focused and relevant marketing efforts​​.

Conclusion

Email marketing apps are essential tools for any e-commerce business. It's aim is to enhance customer engagement and drive sales. These applications offer a variety of features, making them versatile in a range of scenarios.

So, are you ready to transform your email campaigns into a powerhouse of sales? To explore the world of Shopify email marketing apps. Discover the tools that will personalize your messages, automate your processes, and skyrocket your conversions.

Don't just reach your customers; resonate with them. Start your journey today and watch your business soar to new heights!

Frequently Asked Questions